Live Panel Discussion
Senior Reporter, Beauty & Wellness @ Glossy
Partner, International Client Development @ Digital Luxury Group (DLG)
Founder + CEO @ MOD Consulting
VP of eCommerce @ Luxie
CEO @ Intellipse
Join us to learn about the growth of digitally native cosmetics and personal care brands! During the session, we’ll discuss strategies for analyzing customer behavior, collecting customer data, building brand loyalty, and decreasing CAC. For example, one of the speakers leveraged multiple data outlets to uncover that 25% of its customer base was actually male (a surprise to them at the time!) and created personalized experiences to increase revenue for that specific cohort.