Learn How Outdoors & Sports Brands Compete in e-Commerce Today

July 29th, 2020 10:00 - 11:00 AM PST

Session Topic

Outdoors and Sports marketing is changing quickly to address a new retail paradigm where e-commerce levels the playing fields. New channels like SMS and new aggregators like Amazon give you exciting new ways to access customers.

However, succeeding in this new retail world requires new skills. Join a live panel discussion where we look at using techniques and tech to thrive in modern Outdoor and Sports marketing. We’ll be looking at a wide range of leading edge best practices.

Join Intellipse for a 60 minute live panel discussion - you’ll learn:

  • How AI enables brands to uncover purchase drivers of anonymous visitors to better convert them into buyers
  • How brands can use AI to optimize communication on new channels like SMS
  • Optimizing conversion on product page with AI guided image selection
  • Methods for communicating conscientious business practices across brands
  • Best practices for lead capture and nurture WITHOUT offering a discount

Featuring

Erik Joule

Erik is e-commerce lead at Parks Project & Former CMO of Strava

Mehdi Samadi

CEO at Intellipse

Greg Yeadon

Greg is Head of eCommerce Marketing at Clif Bar & Company

Josh Aberant

Advisor at Intellipse & former VP of Growth at Iterable