AI + Marketing Workshops

hosted by Intellipse

Discussion with Mehdi Samadi

  • October 29th, 2020 10:30 AM - 11:00 AM PST

Join Intellipse for a 30 minute discussion - you’ll learn:

  • How AI is used by brands like Nike & Lululemon for data-driven marketing?
  • How innovative Outdoors & Sports brands are using AI to provide personalized product recommendations?
  • How real-time interactive engagement enables Outdoors & Sports brands to capture SMS leads & drive revenue?
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Discussion with the former CMO of Shopify - Jeff Weiser

  • October 13th, 2020 10:00 AM - 11:00 AM PST

Join Intellipse for a 60 minute discussion - we'll cover:

  • What are some game changing marketing strategies to implement going into 2021?
  • How has AI fostered the rise of ecommerce?
  • How can I add intelligence to my marketing stack?

Discussion with Mehdi Samadi

  • October 1st, 2020 10:00 AM - 10:30 AM PST

Join Intellipse for a 30 minute discussion - you’ll learn:

  • How AI is used by brands like Glossier, L'Oreal & Sephora for data-driven marketing?
  • How innovative Cosmetics brands are using AI to analyze selfies and provide personalized product recommendations?
  • How real-time interactive engagement enables Cosmetics & Personal Care brands to capture SMS leads & drive revenue?

Round Table with Alyssa Warth, Keenan Davis, Mick Burchfield and Mehdi Samadi

  • September 24th, 2020 10:00 AM - 11:00 AM PST

Join Intellipse for a 60 minute live panel discussion - you’ll learn:

  • How discounting impacts long term sales?
  • What are the alternatives to discounts?
  • Is discounting inversely correlated with brand equity?
  • How to know which products prospects would purchase without a discount?
  • How to selectively offer discounts using intelligent intent prediction?

Round Table with Alexis Djeredjian, Priya Prasad, Gabriel Wolff and Mehdi Samadi

  • August 19th, 2020 11:00 AM - 12:00 PM PST

Join Intellipse for a 60 minute live panel discussion - you’ll learn:

  • How is the DTC Cosmetics & Personal Care space evolving?
  • How can Cosmetics & Personal Care Brands continue to create self-optimized + tailored experiences for their customers?
  • How AI can help consumers determine what beauty products are best for their features?
  • How the narrative of sustainability (organic or clean beauty) is integrating itself within the Cosmetics & Personal Care space?
  • Growth strategies used by panelists: Alexis, Priya & Gabriel, at their respective Cosmetics + Personal Care Brands & throughout their careers.

Round Table with Josh Aberant, Erik Joule, Greg Yeadon and Mehdi Samadi

  • July 29th, 2020 10:00 - 11:00 AM PST

Join Intellipse for a 60 minute live panel discussion - you’ll learn:

  • How AI enables brands to uncover purchase drivers of anonymous visitors to better convert them into buyers
  • How brands can use AI to optimize communication on new channels like SMS
  • Optimizing conversion on product page with AI guided image selection
  • Methods for communicating conscientious business practices across brands
  • Best practices for lead capture and nurture WITHOUT offering a discount

Round Table with Josh Aberant, Mehdi Samadi, Bill Gilroy, and Nick Kaplan

  • Recorded on July 7th, 2020

Join Intellipse for a virtual round table focusing on AI in Apparel & Fashion! In 2020, AI is helping apparel and fashion marketers create individualized life cycle journeys for all their customers and prospects - even anonymous visitors to their sites. This goes far beyond the personalization systems of past generation mar-tech stacks. With these AI powered individualized journeys, a marketer can learn about prospects and educate them at an individual level. This gives marketers tools beyond the all too common discounts to drive visitors through the funnel and accelerate the return on their ad spend.

Q&A with Jeff Weiser, former CMO of Shopify and Shutterstock

  • Recorded on May 27th, 2020

Please join us for an unscripted marketing session with Jeff Weiser, former CMO of Shopify and Shutterstock. Jeff has spent his career building large teams, consulting small ones, and experimenting with hundreds of different marketing technologies. Now he’s setting aside one hour to share everything he’s learned about D2C marketing in a Q&A format. He’ll cover:

  • How D2C brands are using AI to deliver personalized experiences.
  • How to build lasting relationships with customers.
  • New hacks growth marketers should know and implement.
  • How to get and leverage data to inform decisions.
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by Josh Aberant // hosted by Intellipse

  • Recorded on May 6th, 2020

In a 30-minute discussion led by Josh Aberant, we'll review how AI is helping beauty marketers create individualized life cycle journeys, and what you can do to improve personalization capabilities.

You'll learn: 

  • Recent advancement in individualized  recommendations
  • What AI capabilities growth marketing platforms offer today
  • How can beauty brands go even further with personalization 
  • How brands like Sephora and L’Oréal use AI to build better experiences 
  • The future of AI in beauty